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Media releases

2021Media releasesPrevious years

Alberta Blue Cross® reminds parents to keep kids’ mental health top-of-mind, launches MoreGoodDays program to support youth mental health

As Alberta students prepare to return to school classrooms for the final month of the school year after learning from home for the past few weeks due to the pandemic, Alberta Blue Cross® is reminding parents to keep their children’s mental health top-of-mind. "COVID-19 has taken a toll on our…
2021Media releasesPrevious years

Alberta Blue Cross® partners with Alberta Women’s Health Foundation with awareness campaign to tackle gaps in health research

With a shared interest in raising awareness of the historic gaps in women’s health research, Alberta Blue Cross® has partnered with the newly formed Alberta Women’s Health Foundation with a campaign to raise awareness and improve health outcomes. Launched this spring, the campaign aims to create awareness of the gaps…
2021Media releasesPrevious years

Kickstand and Alberta Blue Cross® launch supportive message service for young people in Alberta.

MoreGoodDays program launching to provide young people with text-based mental health support Alberta Blue Cross® and the Mental Health Foundation are partnering with Kickstand to launch MoreGoodDays—a mental wellness messaging service that delivers daily advice and inspiration to young people’s phones. Starting today, young people across Alberta can text ‘MoreGoodDays’…