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Media releases

Media releasesPrevious years

Alberta Blue Cross® supports Alberta’s rural and remote communities through COVID-19 in partnership with the Alberta Recreation and Parks Association (ARPA)

Alberta Blue Cross® and the Alberta Recreation and Parks Association (ARPA) have now opened the COVID Community Roots Program—a program offering grants up to $5,000 for grassroots community-led initiatives serving vulnerable populations during COVID-19. The program will target areas outside of Edmonton and Calgary to help ensure quality support services…
Alberta Blue Cross®
June 8, 2020
Media releasesPrevious years

Alberta Blue Cross® commits $500,000 for community support during COVID19

Earlier this week, Alberta Blue Cross® announced temporary premium reductions to support its customers through the COVID19 pandemic. Now the organization is announcing expanded support for communities with a $500,000 commitment from its community foundation to addressing priority needs to support Alberta’s most vulnerable populations. “This is an incredibly difficult…
Alberta Blue Cross®
April 24, 2020
Media releasesPrevious years

Coverage for Seniors changes

The Alberta government has implemented some changes to the eligibility criteria for Coverage for Seniors. As of March 1, 2020, family members younger than 65 years of age are no longer covered by Coverage for Seniors. Albertans 65 years of age and older will continue to be covered by the…
Alberta Blue Cross®
March 12, 2020
Media releasesPrevious years

The Blue For Life promise

By now you’ve probably seen an Alberta Blue Cross® TV ad promoting Blue For Life. So what’s it all about? Blue For Life represents our commitment to Albertans to provide access to an integrated suite of innovative health and wellness solutions to support you through all ages and stages of…
Alberta Blue Cross®
February 23, 2017