Alberta Blue Cross® newsroom

Read the latest news from Alberta Blue Cross®, featuring news releases and corporate announcements.

Media releases


Alberta Blue Cross® and the Lifesaving Society Alberta and Northwest Territories share drowning prevention tips

Drowning is a silent and swift threat, claiming the lives of 450 Canadians each year according to the 2020 National Drowning Report—deaths that are often preventable with simple, proactive steps. During 2024 National Drowning Prevention Week, Alberta Blue Cross® and the Lifesaving Society Alberta and Northwest Territories are encouraging Albertans to…

Alberta Blue Cross® and Alberta Lung are joining together on 2024 World No Tobacco Day, which is May 31, to call more attention to the dangers of youth vaping.

“Since the introduction of vaping products, we know that vaping among Alberta youth rose to 35 per cent in 2020 from 19 per cent seven years earlier—and is likely still on the rise,” says Brian Geislinger, senior vice-president of Corporate Relations and Community Engagement with Alberta Blue Cross®. “Both parents…

Alberta Blue Cross® teams up with United Way of the Alberta Capital Region on Menstrual Hygiene Day to normalize menstruation as a normal everyday part of life

In recognition of today being Menstrual Hygiene Day, Alberta Blue Cross® is teaming up with United Way to address period poverty in our communities. Menstrual health is a fundamental aspect of human rights, dignity and public health. Menstrual Hygiene Day, observed annually on May 28, raises awareness to help continue…

Corporate announcements

Alberta Blue Cross employees receiving National Philanthropy award.

Alberta Blue Cross® honoured at National Philanthropy Day

Members of the Alberta Blue Cross® Community Impact team attended National Philanthropy Day on November 15 and accepted 2 awards on behalf of Alberta Blue Cross®. National Philanthropy Day is recognized worldwide as a celebration of philanthropy and those who give. This event acknowledges and honours the outstanding achievements of…

Alberta Blue Cross® not impacted by ADSC data breach

While Alberta Blue Cross® administers a number of government-sponsored programs including the Coverage For Seniors Program and the Optical Assistance for Seniors Program, Alberta Blue Cross® is not involved in the administration of government-sponsored dental programs for low-income Albertans including the Dental Assistance for Seniors Program, and is not impacted…

Recognizing customer experience excellence

Providing exceptional customer experience (CX) is at the heart of what we do. Our goal is to ensure that every customer who interacts with Alberta Blue Cross® walks away feeling heard, cared for and empowered. With thousands of calls, emails and social media comments to handle every day, our team…

Facts and figures

We play an active role in fostering the health and wellness of Albertans by leading and participating in a variety of community wellness promotion initiatives across Alberta.

Alberta Blue Cross® has offices in five Alberta locations: Edmonton (head office), Calgary, Red Deer, Grande Prairie, and Lethbridge.

Alberta Blue Cross® processes more than 71.1 millionclaim lines with a value exceeding $3.3 billion.


Excellence Canada Healthy Workplace Silver Award

We have been recognized as having one of Canada’s healthiest workplaces through the achievement of the Excellence Canada Healthy Workplace Silver Award and the Caring Company Certification.

Alberta’s Top 75 Employers

We have also ranked as one of Alberta’s Top 75 Employers, one of Canada’s Most Admired Corporate Cultures, Alberta’s Top 10 Most Loved Brands, one of Alberta’s Most Respected Organizations, the most trusted insurance brand in Canada and one of Canada’s Top 100 brands.