By now you’ve probably seen an Alberta Blue Cross® TV ad promoting Blue For Life.

So what’s it all about?

Blue For Life represents our commitment to Albertans to provide access to an integrated suite of innovative health and wellness solutions to support you through all ages and stages of life. In an increasingly integrated world, this means never having to leave your Alberta Blue Cross® coverage behind and being empowered as a consumer to have a plan that follows you through multiple careers and employers, in and out of government programs and through life stages and events—all while providing consistent value and protection. From the young adult finishing post-secondary education and starting a career to the growing family to the senior in retirement, Alberta Blue Cross® intends to be there as a life-long partner in your health.

Even when you don’t have an overt need for our products or services, we are committed to being present in your lives and communities supporting and promoting your health and wellness.

We believe Alberta Blue Cross® has the opportunity to assume a larger role in fostering the health and well-being of our customers, and that Alberta Blue Cross® can provide a lifetime of benefits.

As an Alberta-based, not-for-profit organization with a unique legislative mandate to serve the health and wellness of Albertans, Alberta Blue Cross® is committed to supporting your health. Blue For Life is our commitment to you.