For more than 70 years, Alberta Blue Cross® has been committed to putting our customers first. Now, results from Leger’s 2020 survey on Canada’s Top 100 Brands show that you’re putting us first, as Blue Cross came in as the highest ranked health benefits provider in Canada.
Leger is Canada’s largest market research and analytics company, and every year, they tap into which brands are resonating and connecting with Canadians. The 2020 results show Blue Cross® ranking at number 71, ahead of Manulife at 76, SunLife at 79 and Great West Life at 106. Blue Cross® appears on the ranking behind leading consumer brand Proctor and Gamble at number 70 and ahead of PepsiCo at 72.
“As Canada’s leading benefit provider, Blue Cross® collectively provides coverage to more than seven million Canadians,” says Brian Geislinger, vice-president of Corporate Relations. “This ranking reflects the high level of trust that Canadians continue to place in our brand.”
This isn’t the first time Blue Cross® has been recognized by Canadians. Earlier this year, the Reader’s Digest most trusted brands of 2020 survey tied Blue Cross® at the number one spot under the health and dental category.
“This recognition is a testament to the quality of the products and services that Blue Cross® collectively delivers to Canadians—and of course within Alberta—as well as the positive role we play in the lives of our customers and the communities we serve,” says Geislinger.
Like our counterpart plans across Canada, Alberta Blue Cross® operates on a not-for-profit basis and has an unwavering commitment to our customers and the communities we serve.
Leger compiles their annual rankings based on six core pillars of corporate responsibility: financial strength, social responsibility, honesty and transparency, attachment, quality and innovation. Data collection for the survey was conducted from December 18, 2019, to February 4, 2020, before the pandemic began.
The Reader’s Digest survey was conducted from September 3-18, 2019, by market research company Ispos. A sample of 4,005 Canadians aged 18+ were interviewed, including 1,002 French-speaking respondents.