On Wednesday, February 5, tens of thousands of Albertans across the province will embrace the cold
and celebrate our unique Alberta winter with Winter Walk Day 2025.
“Winter Walk Day is a great initiative to encourage all Albertans to tap into the mental and physical
health benefits of exercising outdoors regardless of the time of year,” says Brian Geislinger, senior vicepresident of Corporate Relations and Community Engagement with Alberta Blue Cross®. “As a champion for wellbeing, Alberta Blue Cross® challenges all Albertans to participate this year by bundling up, going outside and getting active.”
On Winter Walk Day, all Albertans are encouraged to walk at least 15 minutes outside. By encouraging
individuals, families, communities and workplaces to participate, Winter Walk Day helps to promote and
inspire a healthy culture across Alberta. Many schools, organizations and communities host group
walks.
Winter Walk Day is a shared initiative of the Government of Alberta, SHAPE Alberta, Fitness Alberta,
TrailNet, In Motion, Alberta Recreation and Parks Association, Ever Active Schools, Alberta Blue
Cross and Alberta Motor Association. Last year, more than 100,000 Albertans joined in despite the cold.
Participants are encouraged to register online at https://shapeab.ca/winter-walk-day/ and to share
their experience on social media using the hashtag #WinterWalkDay.
For more information, please contact Sharmin Hislop, director of Corporate Communications, Alberta
Blue Cross at shislop@ab.bluecross.ca.
About Alberta Blue Cross®
As the largest provider of health benefits in Alberta, we believe we have the potential and responsibility
to impact people’s lives for the better. We believe all communities should thrive, and we are committed
to serving as a champion for wellness by promoting the health of Albertans.
The media release was shared as a news story on
- rdnewsNOW on Albertans challenged to embrace the cold on Winter Walk Day
- EverythingGP on Albertans challenged to embrace the cold on Winter Walk Day
- Chat News Today on Albertans challenged to embrace the cold on Winter Walk Day
- City View Airdrie on Alberta Blue Cross® encouraging more outside exercise on ‘Winter Walk Day’
- Cochrane Now on Winter Walk Day is coming up
- Medicine Hat News (print edition) on Alberta Blue Cross® challenges residents to winter walk
- Rocky View Weekly (print edition) on Alberta Blue Cross® encouraging more outside exercise on ‘Winter Walk Day’
- Cardston Temple City Star (print edition) on Albertans challenged to participate in Winter Walk Day
- Red Deer News Now on Bundle up for Winter Walk Day
- Lethbridge News Now on Bundle up for Winter Walk Day
- Everything Grande Prairie on Bundle up for Winter Walk Day
- Chat News Today on Perfect opportunity to get outside: Albertans are bundling up for Winter Walk Day
